![]() You can also define the output of the service ( serviceOutput). Within your schema markup, you can describe exactly what type of service you offer ( additionalType), who is providing the service ( provider), and the area where the Service is offered ( areaServed). As a result, we recommend using Service, or one of the more specific subclasses instead of Professional Service. The Professional Service class was commonly used in the past, but has since been deprecated by in favour of the more general Service. Service is the broadest class to define a service offered by a business. Services could include delivery services, print services, plumbing services, roofing services, and more! This provides relevance and context for your content so that your services can be better matched to a user’s search query. Tips for Doing Service Schema Markupīy properly marking up your service with structured data, the information you define as entities on the page can be linked to a search engine’s knowledge graph. Service is our co-founder, Mark van Berkel’s favourite schema class, now we’ll explain why. In this article we are going to show you how to create schema markup for Services, so that Google can explicitly understand what services are offered, to what area, and who is providing them. As such, it seems odd that Google’s structured data features do not include “Service”, but instead focus on product schema markup for rich results. Whether they’re home services, such as roofing, plumbing, contractor or lawn care, or professional services such as marketing, search engine optimization, or defense in a court of law, most companies offer some type of service. Once that’s finished, you’re ready to tackle markup for Services. Most SEOs start by optimizing the business first, and you may have even used our Ultimate Guide for Local Business Schema Markup. When you’re developing a Schema Markup strategy for a business, there is often a Service ( /Service) offered that is core to the business.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |